Vemorina

Postpartum · 5 min read

Postpartum · Nursing pads

How many times a day do you push that nursing pad back into place?

For most mothers, the endless fiddling with nursing pads just comes with the territory. It doesn't have to.

A mother halfway through her day, discreetly pushing a nursing pad back into place under her shirt
Halfway through the day, and you feel it shift again. A discreet push back into place, your arm half in front of you, hoping no one notices.

You are standing in the checkout queue, or in the middle of a meeting. And you feel it shift. That nursing pad that has rolled halfway up in the bottom of your bra again. You push it discreetly back, your arm half in front of you. Or you leave it and hope it doesn't come through onto your shirt.

And tomorrow again. And the day after. A few times a day, every day. There is a spare in your bag, just in case. A pack on the nightstand. Because this is how it goes now.

You thought it was the brand. Until you realised it was the pad itself.

It is never just one thing. The shifting. The buying, pack after pack. Changing them every few hours. And still feeling damp by evening. That one shirt you no longer wear, because otherwise it shows straight through.

And then the little wad. The pad that rolls up over the course of the day into a hard crumple at the bottom of your cup, exactly where it shouldn't be. Sixty nursing pads a month. And they still rolled up. Many women accept it, because it comes with the territory. Not because it doesn't bother them. Because they think it is part of it.

Not because it doesn't bother you. Because you think it is part of it.

Look at what already exists. A nursing pad sits against nothing, so it slips out of place over the course of the day. However thick or expensive, it stays a loose piece of cloth between you and your bra. A better pad is still a pad. It catches beside your body, loose, where it can slide away at any moment. So the question is not which pad does stay put. The question is whether there needs to be a loose pad at all.

A good friend of ours had just had a baby. One evening she spoke about exactly this: the leaking and the endless fiddling with pads that never stayed put. Soon after, we heard the same from a mother who had been through it decades earlier and had never once spoken about it. It stayed with us. We started looking into the problem. Hundreds of stories on postpartum forums, almost always in the same words: the pads that shifted, the little wads, the spares in every bag. Nothing really solved it, because everything was built on that same loose piece of cloth.

Then we asked ourselves one question: how do you make a nursing bra with the absorbency built in, so there is no loose pad needed at all, that does everything a good nursing bra should, and is comfortable and safe at the same time?

We found the answer

It had to do what a loose pad never did. Catch the milk where it belongs, fixed in place, with nothing that can shift or roll up. Last the whole day without topping up or swapping. And be made of a material safe enough for daily contact with your skin, and your baby's.

The answer was in the cup. Not a loose piece of cloth, but four layers, each with its own job, built into the bra. The layer against your skin drew the moisture away quickly, so it felt dry. The layer beneath absorbed it and held it. A barrier layer kept it from leaking through to your shirt. And the outer layer was soft, safe material.

Together, those four layers did what a loose pad never could: catching it with nothing that shifts. That is how the Vemorina Postpartum Comfort Bra came to be: a nursing bra with the absorbency built in, no loose pad needed.

Tested for absorption

30 ml per cup. Tested for catching a sudden let-down in one go, without leaking through. Absorbed in under 3 minutes.

View the bra→

Safe against your skin and your baby's

A nursing bra sits against your skin day and night, close to your newborn. Not every bra you find online has been tested for what is in the fabric. That is why we had ours certified to OEKO-TEX STANDARD 100, Class I, certificate 11-36224, the strictest class there is, the same one that applies to babywear.

Never push a pad back into place again.

Are you done with it too? The shifting, the pushing back into place, the spares in your bag, the buying pack after pack. Then this is the moment to solve it, with a nursing bra that has the absorbency built in, sits comfortably and is safe, for you and for your baby.

A few things people ask

I've tried everything. Why would this be different?

Because the absorbency is built into the bra itself, not in a loose pad that can shift. A better pad is still a pad; this removes the loose cloth altogether, so there is nothing to push back into place or buy again.

Will it catch enough without a loose pad?

Yes. The absorbent cups are designed to catch a full day of leaking milk. Because the absorbency is built into the bra, everything stays in place and there is nothing to straighten or swap out in between.

So I won't need to buy pads anymore?

No. This bra fully replaces loose nursing pads. No more spares in your bag, no wad at the bottom of your cup, no buying pack after pack.

What if it doesn't fit me?

Then you simply return it. You have 14 days to try it on and test it at home.

Does it work on a heavy day too?

Yes. On a really strong let-down you switch sides, just as you did before. The rest of the day it keeps the milk in place, with nothing for you to do.

Did you catch yourself pushing that pad back into place while reading this? Then this is the thing worth knowing about. No more spare in your bag. No wad at the bottom of your bra. One less thing to think about.

View the bra

No loose pad · One-hand nursing · Stay dry